Business and Community Profile



Located in east central Wisconsin, the City of Waupaca offers a central location with close proximity to main regional and metropolitan areas of Wisconsin and the Midwest.

  • 30 miles east of Stevens Point, 40 miles west of the Fox Cities, and 70 miles west of Green Bay
  • 2 hours from Milwaukee and Madison
  • 4 hours from Chicago and Minneapolis-St. Paul


Four major highways intersect in Waupaca including US Highway 10 (a major east-west route from Lake Michigan to the Twin Cities), and State Highways 22, 54 and 49. Interstate 39 is only 20 minutes to the west, while US Highway 41 is just 30 minutes to the east. Highway 22/54 bypass, on the City’s east side, provides an efficient connection between State Highway 22/54 and US Highway 10.

The Waupaca Municipal Airport serves corporate jets, small passenger and cargo jets, and small airplanes used in consumer air service. There are 2 paved runways: one 5,200’ x 100’ lighted and one 3,899’ x 75’ unlighted. Both Jet A fuel and 100LL fuel are available at the airport 24 hours-day. Services at the airport include hangar facilities and tie downs, courtesy car, pilot’s lounge, aircraft charters and leasing, meeting facilities, and even flight lessons courtesy of fixed-base operators.

Waupaca is served by two LTL and truck terminals, two interstate carriers, and 11 intrastate carriers. It is also served by the Canadian National Railroad which travels through the north part of the City. Daily switching service is provided, while the distance to the nearest piggyback service is 28 miles.


With a residential population estimated at 6,047, the summer seasonal population is estimated to be five times that at approximately 30,000. With 45% of City land open spaces, including 16 public parks, Waupaca offers a variety of activities drawing visitors from across the Midwest. Allowing for a variety of water activities, Waupaca is also the base for the well known spring fed Chain ‘O Lakes which is comprised of 22 lakes and a total of 728 acres. The Waupaca area offers five public golf courses, 14 tennis courts, two public swimming beaches, one indoor recreation complex, one country club and one state park.


Manufacturing plays a crucial role in the economic vitality of the City of Waupaca and Waupaca County. In the County manufacturing is the second highest employer by standard industrial classification (SIC) at 22.89%, second only to services at 34.26%.

Major Area Employers

Name  Product / Service  Employment  Union 
  1. Waupaca Foundry  Gray and ductile iron products 1,628 Non-union
  2. WI Veterans Home  Veterans long-term care 900 Union
  3. Waupaca School District  Education facilities 346 Union
  4. Riverside Medical Center  Hospital / emergency services 301 Non-union
  5. Bethany Home  Skilled nursing care 200 Non-union
  6. Journal Community Publishing Group  Publishing and printing 148 Non-union
  7. Pick N Save  Groceries 122 Non-union
  8. Alliance Industries  Industrial painting, sand coves 155 Non-union
  9. Piggly Wiggly  Groceries 82 Non-union
10. Crystal River Nursing & Rehabilitation Center  Nursing / assisted living facility 79 Non-union
11. Gusmer Enterprises  Specialty paper products 111 UPIU
12. Kmart  Discount shopping 100 Non-union
13. Faulks Bros. Construction  Earth products 85 Non-union
14. Centerline Machine  Custom machining and fabrication 43 Non-union